Skip to footer

Men’s Luxury Timepieces​

Win and wear your dream watch

There’s nothing quite like opening the box on your first serious timepiece. Forget impossible Dealer wait lists and eye-watering price tags, at The Premium Time Company we put unobtainable grail watches on wrists every week with fair-and-square competitions. Every single top end timepiece that is won is new-in-the-box straight from our network of trusted grey market partners. Fancy unboxing a brand-new Rolex or Audemars Piguet without sacrificing your first-born child? Pull up a chair…

Premium Watch Brands

Over the past year our luxury watch brand competitions have sent everything from Rolex Submariners and Daytona ‘Pandas’ to Audemars Piguet Royal Oaks hurtling out the door to lucky ticket holders. We regularly draw winning numbers for Rolex, Tudor, OMEGA, Audemars Piguet and Cartier, mixing blue-chip icons with frequent no-strings attached free competitions for indie microbrand watches such as Echo Neutra and Nezumi.

Each model earns its slot by fusing proven heritage, with the growing popularity that turns today’s reference into tomorrow’s legend. If you sign up for our newsletter, you’ll be the first to know about new competitions and special contests featuring your favourite luxury watch brands. Plus, you’ll get 20% off your first order.

Ready to see which classic lands in the next live draw? Keep scrolling.

Rolex Watches

Rolex is shorthand for achievement, engineering excellence and timeless design. From the deep-diving Submariner with its 300 m water-resistance to the globe-trotting GMT-Master II in fan-favourite “Pepsi” and “Bruce Wayne” colourways, each reference lives up to its hype.

For chronograph lovers, the truly unobtainable Cosmograph Daytona with its Official Dealer 10-year wait list packs a column-wheel calibre that happily laps modern racetracks just as easily as it ruled Daytona Beach in the ’60s.

Whichever model hits our competition page you can always expect a new, unworn, genuine timepiece with traceable history, box and papers. If you’re looking for Cerachrom bezels that shrug off scratches, and enough lume to guide you through a midnight snack raid you’ve come to the right place.

Don't miss out on these competitions!

Audemars Piguet

The story of Audemars Piguet watches is one of bold firsts. In 1972 the brand upended haute horlogerie with the octagonal Royal Oak, the world’s first luxury steel sports watch; today a single glimpse of its integrated bracelet still sets pulses racing.

Modern stunners range from the wafer-thin Royal Oak Perpetual Calendar, whose 4 mm calibre needs no instruction manual to set; all the way to the skeletonised Royal Oak Offshore, where open-worked bridges reveal everything ticking beneath.

Expect lavish finishing, Geneva-striped rotors and case polishes so mirror-sharp you can check your smile in them. We’ve given away a couple of stunning Royal Oaks already, make sure you don’t miss the next one!

OMEGA Watches

When NASA trusted the OMEGA Speedmaster Professional “Moonwatch” to time mission-critical burns, it cemented OMEGA’s place among the greats. Today’s Master Chronometer calibre 3861 ups the ante with co-axial escapement tech and magnetic resistance to a staggering 15,000 gauss; handy when you’re passing airport scanners.

Bond fans gravitate to the Seamaster Diver 300 M, complete with wave dial, helium-escape valve and sleek ceramic bezel. Whether you’re a moonwalker or a secret agent, you can expect the Omeage big hitters to make regular appearances in our competitions, with monthly chances to win these icons from just £5.

Tudor Watches

Born as Rolex’s more affordable sibling in 1926, Tudor watches now stand squarely on their own merit. The Black Bay range channels vintage tool-watch DNA, snowflake hands, domed sapphire, rivet-style bracelets, while packing COSC-certified in-house movements.

Recent smash-hits include the Black Bay Chrono “Flamingo Blue”, a punchy dial that feels like Miami sunshine strapped to your arm, and the titanium Pelagos FXD, a marine command-approved diver with a unidirectional bezel you can grip even in neoprene gloves. There may not be a wait list for Tudor, but that doesn’t make them any less desirable as a luxury watch with more than a little Rolex in their DNA.

TAG Heuer

Slip on a TAG Heuer watch and you’re wearing a slice of trackside history. The square-cased Monaco, immortalised by Steve McQueen in Le Mans, brings chronograph pushers and stamped racing stripes into the 21st century with a high-beat Calibre 11.

Meanwhile, the freshly re-engineered Carrera “Glassbox” 39 mm wraps its dial in a crystal that curves right down to the tachymeter flange, less bezel, more wow factor. Whether you’re timing a weekend go-kart sprint or just sprinting to catch the train, TAG’s in-house TH20 movement keeps the seconds honest.

Micro-Brands We Love​

Nezumi Baleine channels mid-century dive lore through a modern Swedish lens: think crisp syringe hands, old-radium lume, 200 m of water-proofing and the reliable Miyota 9039 beating at 28,800 vph.

Over in the Dolomites, Echo Neutra creates adventure pieces like the Cortina 1956, inspired by winter Olympics stopwatches, ceramic bezel, snow-white dial and Swiss automatic heart wrapped in vintage-flavoured steel. These indie names might lack century-old crest logos, but they ooze personality and offer ticket-holders a refreshing alternative to mainstream heavyweights.

Make sure you’re subscribed to our mailing list and you’ll be the first to know when our free competitions launch to win a micro brand timepiece.

Watch Authenticity

Every single watch won in our competitions is new-in-the-box, unworn and complete with papers and factory warranty card. We work with trusted watch dealers globally to provide us with the most sought after watches on the market. We always support our winners with any required paperwork to make sure watches can be insured and accounted for.

Shipping & Support

Once the confetti cannon cools, it is time to get the prize to the winner. There are a few options available;

  • The watch is sent fully insured by FedEx, and is then picked up personally from the winner’s local depot.
  • Depending on the winner’s location the prize will be delivered personally by us.
  • Should the winner live close to our watch partners, it can be possible to pick the watch up on location.
How We Choose The Watches

Our multiple level competitions mean there is a good mix of watch types up for grabs, something suitable for a wide audience in terms of both taste and wallet.

Our ethos when choosing watches always comes back to:
Do we like it ✓
Would we wear it ✓
Do we want to own it ✓

What does a ticket cost?

Competition entry starts from less than a Happy Meal and a lot more memorable if your number comes up. Prices vary per watch value and number of total tickets, and you can limit your own entries for responsible fun.

Yes. We use a certified random number generator, publicly list winners and keep replay videos online for full transparency.

It’s all yours, full stop. Wear it, insure it, flip it; your call.

Many references fit slender wrists perfectly, but we’re shaping a dedicated women’s luxury collection. Sign up to be first in line.