January 27, 2025 – The world seemed a bit back to front last week when a new Tudor Black Bay Chrono started appearing on the wrists of Tudor ambassadors. Blink and you’d be forgiven for thinking it was a Tiffany dial, a colour almost guaranteed to get the watch world excited and the cash register ringing. The piece seen on the wrist of David Beckham and Mark Wahlberg was not however a Tiffany dial, but a ‘Flamingo Blue’ colour. Considering

January 14, 2025 – Every year an enthusiastic watch world waits for Rolex to release their annual price policy, it’s an opportunity to get a read on the current state of the iconic Swiss manufacturers status and also a wider look into the financial side of the watch world in general. 2025’s price list dropped recently, and there was only a small increase in the very much demanded steel models, averaging 1-2% up from 2024. The Rolesor models, think two-tone,

November 20, 2024 – Whilst the watch world recovers from Patek Philippe’s car crash of a launch for their new Cubitus range, fellow Holy Trinity member Audemars Piguet steps up to show them how it’s done, quietly dropping a stunning new piece of watch art. AP’s latest collaboration, with NYC artist KAWS, is a 250-piece limited run titanium tourbillon featuring KAWS iconic COMPANION figure centrally encased in the watch. Featuring a unique bezel and new complication for time markers, the

November 08, 2024 – It’s a school day for us this week! We learnt that Tudor’s FXD range was originally designed with the French armed forces in mind, in particular with the specialist unit of the French navy, cool! Tudor has just announced a new addition to the range, the Tudor FXD GMT. The new Tudor has a dedicated function to track ‘Zulu Time’ another school moment for us as we discovered that Zulu Time is in fact the military

October 25, 2024 – The watch world experienced a seismic event last week that has had a polarizing effect on its community. Arguably the most iconic member of horology’s ‘Holy Trinity’, Patek Philippe dropped their first new collection for over 24 years. The new collection, named ‘Cubitus’ endured a real baptism of fire in its first 24hrs of social media introduction. Patek kept the physical journalist presence of the launch to an absolute minimum, so it was to just a

Oct 07, 2024 – OMEGA takes a misty look back in time and pays tribute to the first OMEGA in space with the new ‘First OMEGA in Space Speedmaster Anniversary series’, yes, quite a mouthful. Don’t be fooled in thinking this connects back through time to the OG Moonwatch though, because that’s not the case. The first OMEGA in space actually left our atmosphere some years before the iconic 1969 moon mission in 1962 as part of the Mercury program.

Oct 02, 2024 – The OMEGA Speedmaster proudly wears the ‘Moonwatch’ name and rightly so, it earned the name as the first watch ever worn on the moon, arriving in 1969 aboard the Apollo 11. Just a couple of years later in 1971, American astronaut Edgar Mitchell went for a stroll across the moon’s surface as part of the Apollo 14 space mission. Edgar wasn’t wearing an OMEGA on his wrist though, instead a ref 1675. Rolex GMT-Master ‘Pepsi’. Now

September 23rd, 2024 – Yes, we know that sounds weird, bear with us and we’ll shed some light on it. We didn’t know until today, but Hublot has been generously supporting Save Our Rhinos Africa and India (or SORAI for short) for some time. With only two female white rhinos recorded as being alive as of January this year, the seriously endangered species need all the help they can get. stepping up to raise funds and awareness, Hublot as launched

Sept 19, 2024 – Tag Heuer’s Monaco Chronograph is arguably as iconic a design as the Submariner, an instantly recognizable timepiece with a rich heritage and place in horological history. With more than just a nod to the 1969 original, Tag has just dropped an updated limited 1000 piece edition of its square chronograph in a stunning titanium and green combination. We love green timepieces here at The Premium Time Company and the new Monaco is no exception. The sunray

Sept 16, 2024 – The America’s Cup is a serious event by any standard, the longest running international competition of any sport, it’s been cresting the waves since 1851. As a highly prestigious event, featuring big money teams and a global audience it’s no surprise that watchmakers like to create special editions to adorn the wrist of the intrepid sailors doing battle for the Cup. As Official Timekeeper of the America’s Cup Omega has just dropped a brand-new model to

September 13, 2024 – The world’s most famous watch is finally getting its story told officially by the hands that crafted it. Rolex is officially dipping its toes in the publishing world for the first time with a stunning hardback tomb on the iconic Submariner. written by Nicholas Foulkes, the book takes a deep dive into the Submariner story, in the words of Rolex “The Watch that Unlocked the Deep”. There are of course plenty of books written about Rolex,

Sept 12, 2024 – Tissot’s PRX range is a perfect example of a really affordable, well-made timepiece that radiates a quiet air of quality, with some models being mistaken for far more expensive watches from a distance. Last week Tissot upped the ante, introducing the most high-tech PRX model to date, constructed from forged carbon fibre. The stunning piece brings a real carbon watch to an affordable price-point, retailing at just under a thousand dollars. We love the new PRX

September 10, 2024 – Not us unfortunately, a summer of good times and cocktails have left quite some work to do over the winter on the treadmill. Not so for innovative and critically acclaimed Russian watchmaker Konstantin Chaykin however, the horological genius proudly dropped his latest timepiece last week at the Geneva Watch Days fair in Switzerland, the world’s thinnest wristwatch. The skinny ticker is just 1.65mm thick and hardly moves the scales at only 13.3grams in weight. Made form

Sept 06, 2024 – After a year of queuing outside shops in the dark, waiting for dawn and fighting off other desperate time seekers, some of you were able to score some of the limited run of must-have Omega X Swatch Moonswatches. Many of you though were just too far away from a Swatch store, or not prepared to buy the stupid mark-up to buy from a scalper online. Great news then that Swatch has now announced you can buy