Artisans De Gèneve Take to The Water

February 12th, 2025 – We’re not generally a fan of custom watches here at The Premium time Company, Rolex, Patek and Omega products are so damn fine it seems criminal to adorn the dials and bracelets with frivolous lashings of diamonds and unique bezels. Setting aside the fact we couldn’t afford one, you wouldn’t catch us dead wearing a Jacob&Co watch for example… there is however one shining light in the custom horological world that can stands as the exception to the rule, the master craftsmen at Artisans De Gèneve. Their Swiss Atelier continues to amaze, dropping unique takes on supplied watches to fit the clients story. their latest offering, ‘Brown Ice’ is a re-imagined Rolex Submariner-Date, it’s modifications taking inspiration from the timeless elegance of runabout boats in lakes and rivers. Icy blue skeleton dials blend perfectly with rich warm, brown bezel design, it’s a stunning creation indeed and a worthy next chapter in their story. we’ll take one please!