Gold Rush

January 14, 2025 – Every year an enthusiastic watch world waits for Rolex to release their annual price policy, it’s an opportunity to get a read on the current state of the iconic Swiss manufacturers status and also a wider look into the financial side of the watch world in general. 2025’s price list dropped recently, and there was only a small increase in the very much demanded steel models, averaging 1-2% up from 2024. The Rolesor models, think two-tone, had a different story to tell, rising by around 8%, whilst the solid gold models (not including the Daytona) rose by 11%! The Daytona, as well as being possibly the most desirable and sought after model of the Rolex lineup saw their gold models jump by a whopping 18%! A Rolex already required a deep pocket to purchase, now it seems for gold, the pockets are getting even deeper…you’ve more chance of winning one in a luxury watch competition, if only such a thing exist…..oh, wait….