Happy birthday offshore!

February 3, 2023 – The horological anniversaries are coming thick and fast in 2023, with numerous icons blowing out the candles this year in celebration, marking the occasion with a special twist on the original. It’s Audemars Piguet’s turn this week, with the Royal Oak Offshore celebrating it’s 30th anniversary. In tribute to the original piece, the Offshore has gone fully black ceramic with black ceramic bracelet for the first time. It’s a solid piece in a chunky (42mm) birthday

To the moon and back

February 1, 2023 – The hype for 2022’s hottest collaboration, the Swatch/Omega MoonSwatch has more than delivered for the Swatch Group, with over a million watches sold last year! The bioceramic homage to the Omega Speedmaster proved top of the most wanted list, with queues of eager hopefuls disappearing round the block outside the stores, hoping to snap up one of the eleven different designs.

Black and gold strike again

January 12, 2023 – Continuing the trend of beautiful timepieces in black and gold, Hublot have announced recreations of the Classic Fusion, their first hit watch from the 1980s. Available with gold, titanium and black  ceramic cases combined with rubber straps, in 33mm, 38mm and 42mm sizes.  

The ‘Honey Green Project’

January 20, 2023 – Just when you think the ‘John Mayer’ Daytona is the ultimate gold green combo, the insanely gifted craftsmen at Artisans de Genève come along with a client project to blow your socks off. The ‘Honey Green Project’ takes their client’s yellow-gold Daytona, and re-works it with a focus on a single colour, green. The result, I think we can all agree, is simply stunning, and honestly, gives us green eyes with just a little bit of jealousy! A

Tank Française

January 18, 2023 – The Cartier Tank, inspired by the Renault tanks used in the first World War, is a design icon that’s graced our presence for over a century now! One of the more recent variations, the Tank Française, introduced in 1996, has been given an update, and we think it’s pretty cool. Smooth slab design and acres of steel, we reckon the larger 36.7mm case model would suit rather nicely for those smarter days stepping out. The new

For exhibition only

January 5, 2023 – As we head in to 2023 we’re reminded here in the Premium Time Company office that it’s still a pretty challenging experience if you want to buy a Rolex from an Official Dealer! We’re sure you’re all familiar by now with the dreaded ‘For Exhibition Only’ signs. Adding to the fun, Rolex have been quietly raising their prices this week, so, the watches you can’t get in the Official Dealer are now going to be on

Heavy metal

December 16, 2022 – Okay, at 50mm it sounds enormous for the wrist, but we have to admit we love the new Rolex DeepSea Challenge. An impressive engineering show, and who doesn’t love titanium! An adaptation of the experimental watch Rolex developed for film director James Cameron’s impressive 10,908metre descent to the Mariana Trench in 2012, the ultimate diving watch can now be yours. Will it be as ‘unobtanium’ as most of the Rolex range?
Rolex new office

Lets build this house

December 3, 2022 – Great news for watch lovers. Rolex are reported to be constructing a new $1 billion facility in Switzerland which means we should be swimming in new Rolexes by 2030. #happydays
pre owned

The crown has spoken

December 02, 2022 – Rolex have just announced a certified, Pre-Owned programme vouching for the authenticity of watches sold through Official Retailers displaying Rolex Certified Pre-Owned plaques. You can expect a Rolex Certified Pre-Owned seal and a Rolex Certified Pre-Owned guarantee card, a service booklet and a guarantee booklet.

Vintage racing inspires Tag Heuer

November 17, 2022 – TAG Heuer took a look back to racing legends of the 70s and 80s to bring the latest TAG Heuer Carrera Chronograph to life. Arguably one of the most beautiful race liveries ever, and certainly the coolest, the unmistakable black and gold John Player Special colours were unforgettable. We don’t get cigarette brand liveries anymore in racing and for good reason, but we’re happy to relive those halcyon days with this rather stunning Carrera instead!