A little Bit More Expensive

January 09, 2024 – Rolex have again kicked off the new year with an announcement of price increases. Those lucky enough to be stepping into an official dealer to buy a new Rolex at retail in Europe can expect between 5-10% increases on the sticker price. No increase slated for the US, you lucky buggers!

Honestly, if we were lucky enough to be walking into a Rolex dealer to buy a new watch, we’d probably not complain too much about the raise, as it still makes the purchase significantly cheaper than the grey market options!

Are any of you on the list and expecting to pick up a new Rolex from a dealer this year?