
Rolex Megastore Plan in Motion
January 11, 2024 – What do you do if you’re a luxury watch manufacturer with a global shortage of timepieces to sell to the honest watch enthusiast? Why you build massive megastores of course! Yes, we’re a bit confused by the latest news that Rolex are planning to open some seriously big stores over the next couple of years, presumably so the sound of the sales rep saying “These are for display purposes only sir” can really echo and fill the space.
Watchpro has the full story on their website, but in short, London’s Bond Street is getting a three storey (yes three) megastore with over 7,200 sq ft of space to not sell you a watch in…. smashing. Not to be outdone in the country where bigger is always better, the US is going to be making a serious statement in 2026 with the largest Rolex flagship store in the world, a 28 storey, 43,000 sq ft space on 5th avenue in New York that will also house the US Headquarters for Rolex.
We live in hope that these new larger spaces coincide with the new production facilities being built in Switzerland, just maybe leading to a new golden era of buying Rolex at retail prices again, or it could be a move to further corner the pre-owned market. I guess we’ll have to wait and see with hopeful dreams!
photo:DavidChipperfield