Step aside MoonSwatch, TAG Formula 1 Has entered The Chat

April 11, 2025 – It seems that TAG took a good look at the OMEGA MoonSwatch success, and told Swatch to “hold my beer”. Having taken over F1 sponsorship duties from Rolex, the iconic racing brand has delivered the ultimate crowd-pleaser and brought back their quartz driven, brightly coloured and insanely cool Formula 1 collection! TAG has a strong and credible claim to racing cool, so it’s no surprise that the collection is back in the same timeframe as the F1 sponsorship, especially considering the market has proven itself positively chomping at the bit for accessible, fun and reasonably priced timepieces to lure in a new generation of watch-lovers whilst tipping the hat to horological heritage. Featuring nine models in an array of colours with both rubber straps and sandblasted stainless steel bracelets, the 38mm cases perfectly sized. Did we mention they’re solar-powered? At a fraction under 2k, this could be the ultimate daily to sit alongside your precious metal.