Breitling Goes for a Touchdown

August 29, 2025 – Step aside Taylor and Travis, there’s a new hot couple on the pitch… This time not in jersey and pants, but in stainless steel and titanium.

Iconic watch brand Breitling is hoping to score big with the NFL, kicking off a first-of-its-kind collaboration. We’ve not seen a luxury watch brand sign a global partnership with the National Football League before, making this deal one of history’s most notable sponsorship moments.

With a full NFL collection of 84 watches Breitling has all teams represented, making sure to give some horological love to all fans. With two models for each team you can choose either a bold, or under-the-radar approach to supporting your favorite team.

Breitling’s Chronomat Automatic GMT 40 comes with a Stainless-Steel case and strap, Self-winding mechanical, 2nd timezone movement and a Breitling 32 caliber. It holds a power reserve up to approximately 42 hours and is water resistance to 200m. The dial reveals the primary color of the team with the secondary color on the GMT hand., The logo is only revealed on the caseback,. making this also a perfect statement watch purely based on esthetics.

If you’re more of a ‘shouting from the grandstand’ type of fan then Breitling offers the Endurance Pro, where the chosen team’s logo is proudly displayed at the 6 o’clock seconds subdial and the team’s primary color is represented on the inner dial. The Endurance Pro comes with a titanium case, rubber strap, Thermocompensated SuperQuartz™ movement and Breitling 82 Caliber. Make sure not to dive too deep with this one as the water resistance is just 10 bars. A shower is fine, but no Titanic viewing please.

Not all team watches are available yet on Breitling’s website so we can’t help wondering how many NFL fans will keep hitting the refresh button until their favorite model and team color become available. We predict sleepless nights to come. Now, can someone please explain the rules to us?