Pretty In Pink

May 17, 2024 – One of the more surprising new model drops in 2024 at Watches & Wonders was the Tudor Chrono Pink. Whilst we were scratching our heads a little as to why the dial colour had been chosen, you don’t after all hear people asking for a pink dial chrono very often, we have to admit we liked it. Not liked it enough to buy one, but it certainly didn’t offend us.
Tudor then swiftly announced sponsorship of brand ambassador David Beckham’s pink shirt wearing Inter Miami football team and it all clicked into place. Why do we mention it now you ask? Well, Tudor announced the watch would be made in very limited numbers, and now the first ones have hit the grey market. Considering the retail price of the Chrono is around 5k euros, it’s a little eyebrow raising to see one of the two currently for sale on Chrono24 at 47k euros and the other for 29k euros…quite a healthy mark up for a saying it loud and proud in pink!