Rolex Drops 2024 Collection at Watches & Wonders

April 09, 2024 – Rolex didn’t disappoint at Watches & Wonders this week, revealing several new models in its 2024 luxury watch line up to keep desperate punters dreaming of acceptance on the legendary Official Dealer waiting lists. A new GMT-Master II has been added to the lineup, taking the monochromatic black and grey cerachrom bezel of last year’s zombie and adding it to a subtle steel case and choice of jubilee or Oyster bracelet for a super clean and instant classic look. A full yellow gold Rolex DeepSea with blue dial and bezel added extra weight to the underwater tool watches and the elegant 1908 gets an ice-blue and dial and platinum make-over. The Rolex Day-Date 40 receives a beautiful gradient effect slate grey dial and those looking for extra bling can now add a mother-of-pearl Daytona with 36 diamonds on the bezel to their wish list.