December 01, 2023 – Audemars Piguet continue their tradition of traffic-stopping collaborations, partnering with rapper Travis Scott to create a stunning ‘Cactus Jack’ ceramic piece. The iconic watch maker has a long history of credible collabs, with legends such as Jay-Z linked to the Royal Oak, and of course basketball legend LeBron James has his own AP! Scott’s Royal Oak ‘Cactus Jack’ Edition, has been nicknamed ‘The Chocolate AP’. It is an insanely complicated timepiece, including a cool moonphase calendar

November 14, 2023 – So… Christmas is coming, and we’ve been really, REALLY good this year. Could someone please make sure this rather insanely amazing Rolex is in our Christmas stocking? Thanks very much.What is it you ask? Well, not to be confused with the ‘more common’ champagne dial Paul Newman Daytonas, which are, let’s be honest, not very bloody common at all to us normal people, it is in fact *swoon, a ‘lemon’ dial Paul Newman Daytona. We’ve been

November 03, 2023 – It seems Rolex aren’t the only ones who can make a stunning watch in green! Zenith have teamed up with NFL quarterback star Aaron Rodgers to create a new, limited edition chrono, The Chronomaster Sport Aaron Rodgers Edition. Just 250 pieces are being produced at $12,800 and it seems they are out of stock after 24hrs!

October 12, 2023 – Sometimes all that glitters… Is gold (well, gold-plated anyway). TAG Heuer have us a little bit round eyed today with their stunning new heritage inspired 18k gold Carrera Chronograph. Inspired by their 1960s 1158CHN model, this modern interpretation is maybe a little steep at $21k, but here in The Premium Time Office we kind of love it.

Oct 12, 2023 – It’s all gone a bit Porsche! Just a few weeks ago Porsche and TAG Heuer announced two new chronograph watches to celebrate both the 60th anniversary of the TAG Heuer chronograph, and of course the 60th anniversary of the Porsche 901 (the grandfather of the 911). Continuing the theme, Porsche Design have muscled in on the action and just announced a reimagining of their military chronograph, which was first introduced in 1979. Whilst you should be

Sept 03, 2023 – It’s no secret to you all that here at The Premium Time Company HQ we’re pretty big fans of the OMEGA X Swatch collaboration, with the utterly brilliant MoonSwatches. Iconic designs wrapped up in affordable and cool timepieces that open the snooty watch world up to a whole new generation of watch lovers, awesome we say! Well, it’s about to get a whole lot more *awesomer|! (*not a real word) Earlier this week Swatch quietly dropped

July 13, 2023 – TAG Heuer are making us swoon in the heat as they breathe new life into one of the most iconic watches of the last 100 years. The Skipper is back! A rebirth of the 1968 TAG Heuer Skipper, the original timepiece took it’s stunning colours from actual paint chips off the deck of the Intrepid the 1967 Americas Cup winning boat.As unusual as it is for a chrono to be sea-focused, we can’t help but get

July 03, 2023 – Can we all stop whatever it is we were doing for just a minute to appreciate this insanely beautiful timepiece from Tudor. A unique, one-off watch built for Only watch 2023, it’s an interpretation of Tudor’s classic ‘Big block’ chronograph, which was discontinued in the 90s’. Majestically named ‘The Prince Chronograph One’, it’s presented in 18k gold and houses a brand-new Manufacture Chronograph Calibre, developed entirely in-house by Tudor. Sadly, there is only one…so we won’t

June 29, 2023 – The New Tudor Pelagos FXD & FXD Chrono Alinghi Red Bull Racing editions have launched! Using the same carbon composite, titanium and stainless-steel materials as the Alinghi Red Bull Racing hydrofoil racing yachts, the stunning timepieces continue Tudor’s impressive growth as a luxury brand no longer in Rolex’s shadow.

June 20, 2023 – If there’s one watch customizing house that consistently gets us a bit hot under the collar, it’s Artisans de Genève. They stand head and shoulders above the rest, creating breathtaking works of art that can be worn, each with a beautiful back story to complement the work. Their latest project, ‘Caumasee’ is no exception, a Patek Philippe Aquanaut 324 caliber reimagined in royal ebony, almond blue and rose gold. Reflecting the feelings the owner experiences whilst

June 02, 2023 – If getting a normal Rolex Cosmograph Daytona wasn’t hard enough, Rolex have announced a very, very limited run of special pieces to mark 100 years of the legendary 24Hrs of Le Mans race. The pieces, will have special engraved casebacks marking the 100-year anniversary, and also ‘Winner 2023’ because, yup, you guessed it, they will be given to the winners… hurrah! The race weekend isn’t until June 10/11 so there’s still time to get a team

May 26, 2023 – Err…. It’s not often we’re stunned in to silence when feasting our eyes on something Rolex but different. Hats off to ‘luxury’ brand Caviar for silencing us with their artful butchering of a perfectly good Cosmograph Daytona in the quest to make an iPhone case for those with too much money and very little, if any taste. We’re considering launching a petition to ban them from all Arts & Crafts Shops to ensure they don’t cause

May 16, 2023 – Omega’s globetrotting Seamaster Aqua Terra Worldtimer collection has expanded with three new models in titanium and stainless steel joining the line-up. The new additions keep the stunning dial design with world map and iconic cities, including Omega’s home town of Bienne in Switzerland. The titanium model gets an impressive 43mm case with black ceramic bezel and titanium links. The steel options get a steel or rubber strap and all three are powered by the METAS-certified CoAxial

May 11, 2023 – One of the reasons we started our business, was to try and bring nice watches into the hands of people that either don’t want, or simply can’t afford to pay the insane grey market prices for new Rolex watches. One of our favourite new releases by Rolex this year was the stunning GMT-Master II in Rolesor and Gold. The clever people over at Watch Analytics have spotted the first of these GMT models to hit the

May 05, 2023 – G-Shock celebrates 40 Years The OG tough watch, the G-Shock is this year celebrating its 40th Anniversary. A chapter in marking the milestone sees the REMASTER BLACK series, a re-working of four legendary models. We love the G-Shock and have a couple in the collection for tough days out. Head over to Casio for the full skinny!

April 20, 2023 – The ultimate Yacht Master is up for auction this weekend! Commissioned by the late President of Rolex, the…drum roll…. One and Only, Dix Millionieme Chronometre, Yacht Master in platinum, sapphires and with diamond indexes dial, reference 16620PT will be auctioned on 22-23rd April in Monaco at the Monaco Legends Auction. This amazing timepiece is a prototype, built completely in platinum in 1992 at the order of then Rolex CEO Patrick Heiniger. Heiniger himself was responsible for

April 12, 2023 – The breathtaking talents of Artisans De Genève strike again. Their latest project, ‘The Uncatchable’ is not only an incredible timepiece, it belongs to an incredible client, with a story most of us have relived through the brilliant Catch Me if You Can movie starring Leonardo DiCaprio. Frank Abagnale Jnr, on whom the film is based, is Artisan’s latest client, securing their services to reimagine his faithful travel companion, a much battered and well-travelled GMT-Master. The result

March 27, 2023 – The 2023 Watches and Wonders kicked off today in Geneva, the world’s top watch brands gathered in one place to reveal the new models for 2023. We were of course eagerly waiting to see what Rolex would drop on us. The iconic Daytona is celebrating its 60th anniversary this year, whoop! To celebrate Rolex has given the range some subtle updates, no earth-shattering transformations, but hey, if it ain’t broke right? The case gets some small

March, 23, 2023 – A rather fancy Patek Philippe grand complication Sky Moon Tourbillon (yes, it’s a mouthful, we know) has broken the record for an online auction sale, clocking a staggering $5.815million at the hammer drop at Christies Hong Kong. Despite having a name that hints at the simplicity of a child of a sixties hippie, the Sky Moon Tourbillon is actually one of Patek Philippe’s most complicated pieces, featuring a total of 12 complications, including cathedral minute repeating,

March 20, 2023 – An unbelievably rare Patek Philippe watch that was owned by the last emperor of China’s Qing dynasty, and worn through his five years as a captive of the Soviets in Siberia, is going to be up for auction this year! As potentially one of the rarest and most significant watches to come to auction, you’re going to need more than your pocket money for this one, with a potential sale price north of seven figures.Aisin-Gioro Puyi

March 7, 2023 – The Swatch Omega collab of 2022 that took the watch world by storm is back today with a new twist! The Mission to the Moon edition is getting a rather cool sibling, with the seconds hand now being made from Omega’s Moonshine™ Gold. It seems that the…um…seconds hand itself was produced exclusively during the full moon in February 😮 (very important we’re sure!) and has a certificate to prove it. This is super useful if anyone

February 20, 2023 – Next up in the seemingly endless list of watchmakers celebrating anniversaries in 2023 comes Frederique Constantin. A relative youngtimer compared to some of this year’s birthday numbers, the Swiss brand blows the candles out to mark 35 years in the business. The first models rolled out to mark the occasion are winners as far as we’re concerned, two stunning worldtimers, a steel and a rose gold for anyone looking for an alternative to Patek Philippe at

February 5, 2023 – It’s a special year for the Rolex Submariner in 2023 as it celebrates it’s 70th birthday! On the Sub’s last big significant anniversary, it’s 50th, Rolex released the much loved and sought after ‘Kermit’ with its stunning green bezel. Not just a beautiful watch, but the first time Rolex had added some colour to anything that wasn’t a GMT. With that in mind, what can we expect from Rolex when they reveal their 2023 models at

February 9, 2023 – Vacheron Constantin made us sit up and take notice this week, announcing their stunning new Overseas Chronograph ‘Panda’. Rolex Daytona Panda lovers now have a rival for their affections, the stunning 42.5mm chrono on steel bracelet is a masterclass in subtle design with a silver dial and black subdials. Will it be easier to buy than a Rolex Daytona? I guess we’ll find out this year! We’ll be at Watches and Wonders at the end of

January 12, 2023 – Continuing the trend of beautiful timepieces in black and gold, Hublot have announced recreations of the Classic Fusion, their first hit watch from the 1980s. Available with gold, titanium and black  ceramic cases combined with rubber straps, in 33mm, 38mm and 42mm sizes.  

January 20, 2023 – Just when you think the ‘John Mayer’ Daytona is the ultimate gold green combo, the insanely gifted craftsmen at Artisans de Genève come along with a client project to blow your socks off. The ‘Honey Green Project’ takes their client’s yellow-gold Daytona, and re-works it with a focus on a single colour, green. The result, I think we can all agree, is simply stunning, and honestly, gives us green eyes with just a little bit of jealousy! A