January 14, 2025 – Every year an enthusiastic watch world waits for Rolex to release their annual price policy, it’s an opportunity to get a read on the current state of the iconic Swiss manufacturers status and also a wider look into the financial side of the watch world in general. 2025’s price list dropped recently, and there was only a small increase in the very much demanded steel models, averaging 1-2% up from 2024. The Rolesor models, think two-tone,

November 20, 2024 – Whilst the watch world recovers from Patek Philippe’s car crash of a launch for their new Cubitus range, fellow Holy Trinity member Audemars Piguet steps up to show them how it’s done, quietly dropping a stunning new piece of watch art. AP’s latest collaboration, with NYC artist KAWS, is a 250-piece limited run titanium tourbillon featuring KAWS iconic COMPANION figure centrally encased in the watch. Featuring a unique bezel and new complication for time markers, the

November 08, 2024 – It’s a school day for us this week! We learnt that Tudor’s FXD range was originally designed with the French armed forces in mind, in particular with the specialist unit of the French navy, cool! Tudor has just announced a new addition to the range, the Tudor FXD GMT. The new Tudor has a dedicated function to track ‘Zulu Time’ another school moment for us as we discovered that Zulu Time is in fact the military

October 25, 2024 – The watch world experienced a seismic event last week that has had a polarizing effect on its community. Arguably the most iconic member of horology’s ‘Holy Trinity’, Patek Philippe dropped their first new collection for over 24 years. The new collection, named ‘Cubitus’ endured a real baptism of fire in its first 24hrs of social media introduction. Patek kept the physical journalist presence of the launch to an absolute minimum, so it was to just a

Oct 07, 2024 – OMEGA takes a misty look back in time and pays tribute to the first OMEGA in space with the new ‘First OMEGA in Space Speedmaster Anniversary series’, yes, quite a mouthful. Don’t be fooled in thinking this connects back through time to the OG Moonwatch though, because that’s not the case. The first OMEGA in space actually left our atmosphere some years before the iconic 1969 moon mission in 1962 as part of the Mercury program.

Oct 02, 2024 – The OMEGA Speedmaster proudly wears the ‘Moonwatch’ name and rightly so, it earned the name as the first watch ever worn on the moon, arriving in 1969 aboard the Apollo 11. Just a couple of years later in 1971, American astronaut Edgar Mitchell went for a stroll across the moon’s surface as part of the Apollo 14 space mission. Edgar wasn’t wearing an OMEGA on his wrist though, instead a ref 1675. Rolex GMT-Master ‘Pepsi’. Now

September 23rd, 2024 – Yes, we know that sounds weird, bear with us and we’ll shed some light on it. We didn’t know until today, but Hublot has been generously supporting Save Our Rhinos Africa and India (or SORAI for short) for some time. With only two female white rhinos recorded as being alive as of January this year, the seriously endangered species need all the help they can get. stepping up to raise funds and awareness, Hublot as launched

Sept 19, 2024 – Tag Heuer’s Monaco Chronograph is arguably as iconic a design as the Submariner, an instantly recognizable timepiece with a rich heritage and place in horological history. With more than just a nod to the 1969 original, Tag has just dropped an updated limited 1000 piece edition of its square chronograph in a stunning titanium and green combination. We love green timepieces here at The Premium Time Company and the new Monaco is no exception. The sunray

Sept 16, 2024 – The America’s Cup is a serious event by any standard, the longest running international competition of any sport, it’s been cresting the waves since 1851. As a highly prestigious event, featuring big money teams and a global audience it’s no surprise that watchmakers like to create special editions to adorn the wrist of the intrepid sailors doing battle for the Cup. As Official Timekeeper of the America’s Cup Omega has just dropped a brand-new model to

September 13, 2024 – The world’s most famous watch is finally getting its story told officially by the hands that crafted it. Rolex is officially dipping its toes in the publishing world for the first time with a stunning hardback tomb on the iconic Submariner. written by Nicholas Foulkes, the book takes a deep dive into the Submariner story, in the words of Rolex “The Watch that Unlocked the Deep”. There are of course plenty of books written about Rolex,

Sept 12, 2024 – Tissot’s PRX range is a perfect example of a really affordable, well-made timepiece that radiates a quiet air of quality, with some models being mistaken for far more expensive watches from a distance. Last week Tissot upped the ante, introducing the most high-tech PRX model to date, constructed from forged carbon fibre. The stunning piece brings a real carbon watch to an affordable price-point, retailing at just under a thousand dollars. We love the new PRX

September 10, 2024 – Not us unfortunately, a summer of good times and cocktails have left quite some work to do over the winter on the treadmill. Not so for innovative and critically acclaimed Russian watchmaker Konstantin Chaykin however, the horological genius proudly dropped his latest timepiece last week at the Geneva Watch Days fair in Switzerland, the world’s thinnest wristwatch. The skinny ticker is just 1.65mm thick and hardly moves the scales at only 13.3grams in weight. Made form

Sept 06, 2024 – After a year of queuing outside shops in the dark, waiting for dawn and fighting off other desperate time seekers, some of you were able to score some of the limited run of must-have Omega X Swatch Moonswatches. Many of you though were just too far away from a Swatch store, or not prepared to buy the stupid mark-up to buy from a scalper online. Great news then that Swatch has now announced you can buy

July 02, 2024 – Start digging down the back of the sofa to find all the lost coins, Audemars Piguet are dropping new watches today, and we want them! Three new Royal Oak references are being released, all Royal Oak Double Balance Wheel Openworked pieces. Yes, that’s quite a mouthful, but an expensive mouthful too! The new drops will come in unobtanium metals, Steel, Yellow Gold and Black Ceramic. Laughably the models are not limited editions, but that doesn’t mean

June 05, 2024 – Unless you’ve been living under a stone in the middle of nowhere you won’t have escaped all-round nice guy Irish actor Barry Keoghan’s meteoric rise to success on the global stage. With some seriously good films under his belt Barry’s been a regular feature on A-Lister red carpet events such as the Golden Globes, the Met Gala and so on. It turns out the young Irishman got a bit obsessed with the Omega he wore to

May 31, 2024 – With more nicknames than a Guy Ritchie gangster movie and a history that covers everything from record breaking Supersonic flights and the dark side of the moon, to Pussy Galore, James Bond and Marlon Brando’s broody Apocalypse Now, the Rolex GMT-Master II has stories to tell. Where the Rolex Daytona is the iconic luxury watch poster boy for the golden age of racing, with Paul Newman as its hero, the GMT Master is the sub-zero cool

May 23, 2024 – A true icon in the luxury watch world, the Daytona was first launched by Rolex in 1963 as the Cosmograph, a name Rolex had been using since the early 1950s’.  It didn’t get its official ‘Daytona’ name until two years later in 1965, a nod to the legendary North American racetrack, The Daytona International Speedway in Florida which was at the heart of a growing love of motor racing in the USA. Amazingly the watch wasn’t so

May 17, 2024 – One of the more surprising new model drops in 2024 at Watches & Wonders was the Tudor Chrono Pink. Whilst we were scratching our heads a little as to why the dial colour had been chosen, you don’t after all hear people asking for a pink dial chrono very often, we have to admit we liked it. Not liked it enough to buy one, but it certainly didn’t offend us.Tudor then swiftly announced sponsorship of brand

may 15, 2024 – This stunning new Rolex GMT-Master II is one of the Rolex luxury watch hits for 2024. We’ve all been waiting, and finally the understated 126710GRNR has hit the luxury watch grey market, meaning some lucky people have been able to hit their Rolex dealer for a proper purchase at a ‘reasonable’ price. The RRP if you’re lucky enough to pick one up from your Rolex dealer is just €11,350! The cheapest prices to pick one up

April 18,2024 – It’s now less than 100 days until the Paris 2024 Olympics. Marking the moment and adding some horological spice to the countdown, Omega has launched a new edition of the Speedmaster Chronoscope. We’ll be honest, we needed a moment after seeing this, a truly stunning timepiece, available either in steel or 18k Moonshine Gold. There are four new models of the 43mm chronograph, each of which is presented in gold, black and white, the colourway of the

April 17, 2024 – We had to do a double take last week to make sure our eyes weren’t deceiving us, did Patek Philippe really just drop a new Nautilus wearing a pair of Daisy Dukes? Ok ok, maybe not denim short shorts, but a real, honest to god denim strap on a holy trinity unobtanium grail watch? To give it its proper name, the 2024 Patek Philippe Nautilus Flyback Chronograph Ref. 5980G. We like it! The strap, matched with

April 11, 2024 – It’s hard to stand out in Geneva at Watches & Wonders when so many iconic brands are presenting countless new addition to their lineups. Despite this Tudor Watches managed to stop us in our tracks with three stunning new Black Bay additions to their 2024 luxury watch collection. Whilst Rolex fans were waiting in vain for them to release a re-vamped GMT ‘Coke’ it was Tudor it came up with the goods, dropping a stunning GMT

April 09, 2024 – Rolex didn’t disappoint at Watches & Wonders this week, revealing several new models in its 2024 luxury watch line up to keep desperate punters dreaming of acceptance on the legendary Official Dealer waiting lists. A new GMT-Master II has been added to the lineup, taking the monochromatic black and grey cerachrom bezel of last year’s zombie and adding it to a subtle steel case and choice of jubilee or Oyster bracelet for a super clean and

March 11, 2024 – Long-time Oscars sponsor Rolex has kicked off its 2024 new model drops with a new Oyster Perpetual Day-Date 40 in celebration of the 96th Academy Awards. As glitzy as the event itself, the new Day-Date is stunning in 18ct gold ‘Everose’ with a suitably slick Ombré slate dial. Not yet available on the Rolex website, you should take a good look as it’s unlikely to be available for us mere mortals anytime soon.

March 05, 2024 – Ever since Daniel Craig was spotted wearing a white dial Speedmaster in November 2023, we’ve been waiting excitedly for us mere mortals to have one too. Technically the wait is now over as OMEGA have officially launched the stunning OMEGA moonwatch in white. The hands and markers are now black while the dial gets a beautiful white lacquered finish. The piece is powered by the Calibre 3861 movement with a clear, exhibition caseback to show it

February 02, 2024 – The Omega X Swatch Moonswatch story has come over all Pulp Fiction, revealing eleven briefcases cases full of gold! To support the Orbis charity, with which Omega has been associated for over ten years, eleven cases of Moonswatches will be auctioned off at Sotheby’s. These aren’t just any Moonswatches though, for the first time all eleven of the Mission to Moonshine gold Moonswatches will be present together in case and available to purchase for eleven lucky

January 29th, 2024 – After a decent run, Swatch has given us almost every possible version of the Moonswatch now, with a collection of varied limited gold enhanced editions to mark the different full moons. Recently they dropped a cryptic clip on Instagram of Snoopy himself howling at the moon over a case of Moonswatches, raising heartbeats and general excitement at the prospect of a possible Snoopy Moonswatch. With the wolf moon having passed on the 25th of January with

January 17, 2024 – Five years ago in 2018 Omega dropped the Dark Side of the Moon Speedmaster on us to celebrate the 50th anniversary of the 1968 Apollo 8 mission. The stunning and collectible Omega gets a revamp this year, and what a piece it is. Now with a clear caseback, and engraved with the famous line of astronaut Jim Lovell just before he went out of radio contact behind the moon, “We’ll see you on the other side.”

January 11, 2024 – What do you do if you’re a luxury watch manufacturer with a global shortage of timepieces to sell to the honest watch enthusiast? Why you build massive megastores of course! Yes, we’re a bit confused by the latest news that Rolex are planning to open some seriously big stores over the next couple of years, presumably so the sound of the sales rep saying “These are for display purposes only sir” can really echo and fill

January 10, 2024 – The Swatch X Blancpain collab kicks off 2024 in style with the best-looking model so far, the ‘Ocean of Storms’. Looking stunning in black bioceramic, for us this one most closely resembles the original Fifty Fathoms dive watch of Blancpain. Like the others in the lineup the ‘Ocean of Storms’ is a proper mechanical watch, with clear caseback so you can marvel at the workings. Water resistant to 91 metres, it’s a proper dive watch too.