April 11, 2025 – It seems that TAG took a good look at the OMEGA MoonSwatch success, and told Swatch to “hold my beer”. Having taken over F1 sponsorship duties from Rolex, the iconic racing brand has delivered the ultimate crowd-pleaser and brought back their quartz driven, brightly coloured and insanely cool Formula 1 collection! TAG has a strong and credible claim to racing cool, so it’s no surprise that the collection is back in the same timeframe as the

March 27, 2025 – The Omega Speedmaster proudly, and rightfully bears the moonwatch moniker having left our planet aboard the Apollo 11 with Neil Armstrong bound for the moon in 1969. On Armstrong’s return, he was gifted one of 26 gold Speedmasters Omega created and delivered to NASA to give to the astronauts involved in the mission. Armstrong’s Omega, No.17 of the 26 is engraved with his name, as well as a quote that reads “To mark man’s conquest of

February 26, 2025 – It’s that time of year again where our favourite watch brands drop candy trails of utterly gorgeous new pieces to keep our dreams busy. Audemars Piguet didn’t disappoint yesterday, revealing a series of jaw-droppingly beautiful new watches to kick-off celebrations for their 150th Anniversary. The stand-outs for us were the new Royal Oak Perpetual Calendar with an incredible 7138 Caliber movement that DOESN’T need an instruction book to set! Yup, simply pull the crown and set…

February 12th, 2025 – We’re not generally a fan of custom watches here at The Premium time Company, Rolex, Patek and Omega products are so damn fine it seems criminal to adorn the dials and bracelets with frivolous lashings of diamonds and unique bezels. Setting aside the fact we couldn’t afford one, you wouldn’t catch us dead wearing a Jacob&Co watch for example… there is however one shining light in the custom horological world that can stands as the exception

January 27, 2025 – The world seemed a bit back to front last week when a new Tudor Black Bay Chrono started appearing on the wrists of Tudor ambassadors. Blink and you’d be forgiven for thinking it was a Tiffany dial, a colour almost guaranteed to get the watch world excited and the cash register ringing. The piece seen on the wrist of David Beckham and Mark Wahlberg was not however a Tiffany dial, but a ‘Flamingo Blue’ colour. Considering

January 14, 2025 – Every year an enthusiastic watch world waits for Rolex to release their annual price policy, it’s an opportunity to get a read on the current state of the iconic Swiss manufacturers status and also a wider look into the financial side of the watch world in general. 2025’s price list dropped recently, and there was only a small increase in the very much demanded steel models, averaging 1-2% up from 2024. The Rolesor models, think two-tone,

November 20, 2024 – Whilst the watch world recovers from Patek Philippe’s car crash of a launch for their new Cubitus range, fellow Holy Trinity member Audemars Piguet steps up to show them how it’s done, quietly dropping a stunning new piece of watch art. AP’s latest collaboration, with NYC artist KAWS, is a 250-piece limited run titanium tourbillon featuring KAWS iconic COMPANION figure centrally encased in the watch. Featuring a unique bezel and new complication for time markers, the

November 08, 2024 – It’s a school day for us this week! We learnt that Tudor’s FXD range was originally designed with the French armed forces in mind, in particular with the specialist unit of the French navy, cool! Tudor has just announced a new addition to the range, the Tudor FXD GMT. The new Tudor has a dedicated function to track ‘Zulu Time’ another school moment for us as we discovered that Zulu Time is in fact the military

October 25, 2024 – The watch world experienced a seismic event last week that has had a polarizing effect on its community. Arguably the most iconic member of horology’s ‘Holy Trinity’, Patek Philippe dropped their first new collection for over 24 years. The new collection, named ‘Cubitus’ endured a real baptism of fire in its first 24hrs of social media introduction. Patek kept the physical journalist presence of the launch to an absolute minimum, so it was to just a

Oct 07, 2024 – OMEGA takes a misty look back in time and pays tribute to the first OMEGA in space with the new ‘First OMEGA in Space Speedmaster Anniversary series’, yes, quite a mouthful. Don’t be fooled in thinking this connects back through time to the OG Moonwatch though, because that’s not the case. The first OMEGA in space actually left our atmosphere some years before the iconic 1969 moon mission in 1962 as part of the Mercury program.

Oct 02, 2024 – The OMEGA Speedmaster proudly wears the ‘Moonwatch’ name and rightly so, it earned the name as the first watch ever worn on the moon, arriving in 1969 aboard the Apollo 11. Just a couple of years later in 1971, American astronaut Edgar Mitchell went for a stroll across the moon’s surface as part of the Apollo 14 space mission. Edgar wasn’t wearing an OMEGA on his wrist though, instead a ref 1675. Rolex GMT-Master ‘Pepsi’. Now

September 23rd, 2024 – Yes, we know that sounds weird, bear with us and we’ll shed some light on it. We didn’t know until today, but Hublot has been generously supporting Save Our Rhinos Africa and India (or SORAI for short) for some time. With only two female white rhinos recorded as being alive as of January this year, the seriously endangered species need all the help they can get. stepping up to raise funds and awareness, Hublot as launched

Sept 19, 2024 – Tag Heuer’s Monaco Chronograph is arguably as iconic a design as the Submariner, an instantly recognizable timepiece with a rich heritage and place in horological history. With more than just a nod to the 1969 original, Tag has just dropped an updated limited 1000 piece edition of its square chronograph in a stunning titanium and green combination. We love green timepieces here at The Premium Time Company and the new Monaco is no exception. The sunray

Sept 16, 2024 – The America’s Cup is a serious event by any standard, the longest running international competition of any sport, it’s been cresting the waves since 1851. As a highly prestigious event, featuring big money teams and a global audience it’s no surprise that watchmakers like to create special editions to adorn the wrist of the intrepid sailors doing battle for the Cup. As Official Timekeeper of the America’s Cup Omega has just dropped a brand-new model to

September 13, 2024 – The world’s most famous watch is finally getting its story told officially by the hands that crafted it. Rolex is officially dipping its toes in the publishing world for the first time with a stunning hardback tomb on the iconic Submariner. written by Nicholas Foulkes, the book takes a deep dive into the Submariner story, in the words of Rolex “The Watch that Unlocked the Deep”. There are of course plenty of books written about Rolex,